出版科学 ›› 2023, Vol. 31 ›› Issue (5): 63-.

• 出版学 出版工作 • 上一篇    下一篇

价值链视角下的出版人工智能 :分析框架、场景应用与竞争优势

  

  1. 广州工商学院商学院,广州,510850
  • 出版日期:2023-09-15 发布日期:2023-09-15
  • 作者简介:蒋骁,管理学博士,加拿大卡尔顿大学访问学者,广州工商学院商学院副教授、硕士生导师。
  • 基金资助:
    本文受加拿大安大略卡尔顿国际交流合作项目(10839A)支持。

Publishing Artificial Intelligence from a Value Chain Perspective: AnalysisFramework,Scenario Application and Competitive Advantage

  1. Business School,Guangzhou College of Technology and Business,Guangzhou,510850
  • Online:2023-09-15 Published:2023-09-15

摘要: 基于价值链建立了“出版价值链 - 人工智能技术 - 竞争优势”出版人工智能通用分析框架,并在内容获取、产品开发、印刷与入库、发行和销售四个核心价值活动场景中讨论出版人工智能典型应用,在此基础上对出版人工智能带来的竞争优势进行了深入分析,以期为我国出版企业在核心价值创造环节的人工智能技术布置和引入提供理论参考。

Abstract: Based on the value chain, ananalysis frame work of “publishing value chain-AItechnology-competitive advantages” for publishing artificial intelligence has been established.This study discusses the typical applications of publishing artificial intelligence have beendiscussed in the four core value activities of content acquisition, product development,printing and warehousing, distribution and sales. It also analyzes the competitive advantagesof publishing artificial intelligenceare. The research provides a theoretical reference for thedeployment and import of AI technology in the core value activities of Chinese publishingenterprises

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