出版科学 ›› 2023, Vol. 31 ›› Issue (5): 23-.

• 博士论坛 • 上一篇    下一篇

受众视角下出版业中国式现代化的科学内涵、战略目标与推进路径

  

  1. 上海理工大学出版印刷与艺术设计学院,上海,200093
  • 出版日期:2023-09-15 发布日期:2023-09-15
  • 作者简介:丛挺,管理学博士,上海理工大学出版印刷与艺术设计学院副教授、博士生导师。
  • 基金资助:
    本文系国家社会科学基金后期资助项目“数字化战略视域下的中国特色数字出版理论建构”(21FXWB024), 上 海 市 哲 社 规 划 基 金 项 目“ 面 向 开 放 科 学 的 上 海 科 技 期 刊 出 版 服 务 能 力 评 价 与 建 设 研 究 ”(2022BTQ001)研究成果。

The Scientific Connotation, Strategic Objectives and Promotion Path of ChinesePath to Modernization of Publishing Industry from the Perspective of Audience

  1. College of Communication and Art Design,University of Shanghai for Science and Technology,Shanghai, 200093
  • Online:2023-09-15 Published:2023-09-15

摘要: 聚焦受众视角,从受众主体向度、需求向度和权益向度,揭示出版业中国式现代化科学内涵,进而从受众视角提炼出版业现代化发展的战略目标,分别是受众主体导向的读者价值体系现代化、受众需求导向的出版市场体系现代化和受众权益导向的出版公共服务体系现代化。在分析出版业中国式现代化发展面临的现实挑战的基础上,提出回归受众本位以推进不同层次读者价值联动,需求牵引出版市场存量激活与增量开拓,嵌入社会治理的出版公共服务优化等现代化推进路径。

Abstract: The report of the 20th National Congress of the Communist Party of China putsforward the essential connotation and characteristics of Chinese modernization, which opens uptheoretical and practical space for promoting the construction of a socialist cultural power anda publishing power. This study focuses on the audience’s perspective, reveals the scientificconnotation of Chinese path to modernization of publishing industry from the audience’s subjectdimension, demand dimension and rights dimension, and then extracts the strategic objectivesof the modernization of the publishing industry from the audience’s perspective. They are themodernization of the reader’s value system oriented by the audience, the modernization of thepublishing market system oriented by the audience’s demand and the modernization of thepublishing public service system oriented by the audience’s rights and interests. On the basis ofanalyzing the realistic challenges faced by the modernization development of Chinese publishingindustry, this paper puts forward some modernization promotion paths, such as returning to theaudience standard to promote the value linkage of readers at different levels, driving the stockactivation and incremental development of publishing market by demand, and embedding theoptimization of publishing public services in social governance.

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