出版科学 ›› 2022, Vol. 30 ›› Issue (6): 117-.

• 出版史 出版文化 • 上一篇    下一篇

战时中国共产党形象塑造的视觉话语分析
—以《晋察冀画报》为中心

  

  1. 中南民族大学文学与新闻传播学院，武汉，430074
  • 出版日期:2022-11-15 发布日期:2022-12-05
  • 作者简介:何国梅，中南民族大学文学与新闻传播学院副教授、硕士生导师 ；陶喜红，中南民族大学文学与新闻 传播学院教授、博士生导师。
  • 基金资助:
    本文系国家社会科学基金艺术学青年项目（2019CH02062）阶段性成果。

The Visual Discourse Rhetoric of the Image of the Communist Party of China in
Wartime ：Centered on The Jin-Cha-Ji Pictorial

  1. School of Literature， Journalism & Communication， South-Central Minzu University，Wuhan，
    430074
  • Online:2022-11-15 Published:2022-12-05

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摘要：

抗战时期晋察冀根据地军区总政治部主办的《晋察冀画报》利用摄影图像、文字文本
等对中国共产党进行了有效的视觉塑造与历史书写，通过对战争、革命、生活三大主题的历史叙事，
把中共缔造成“敌后战区的胜利者”、“民主政治的建设者”和“生产生活的参与者”的形象。从
视觉话语的角度看，这种建构体现于动态化的图像叙事、虚实结合的时空处理、多样化的视觉修
辞之中。画报视觉图像的政治化实践，增强乃至放大了中共在国内外的政治影响力与认可度，为
战时中国共产党争取政治合法性履行了媒介责任，发挥了宣传与凝聚作用，并为新中国成立后的
报刊出版提供了有别于大众化消闲画报的具有意识形态性的“话语范式”。

关键词:

Abstract:

During the Anti-Japanese War， the Jin-Cha-Ji Pictorial， sponsored by the General
Political Department of the Jin-Cha-Ji Base Area Military Region， used photos， texts， etc.
to effectively shape the image and record the history of the Communist Party of China （CPC).
Through historical narrative of three major themes of war， revolution and life， it created the
image of CPC as“the victor in the war zone behind enemy lines”，“the builder of democratic
politics”and“the participant in production and life”. From the perspective of visual discourse
rhetoric， this kind of construction is embodied in dynamic image narrative， space-time processing
of the combination of the virtual and the real， iconic visual symbols， and diverse visual rhetoric.
The Pictorial’s politicized practice of visual images enhanced and even magnified the CPC’s
political influence and recognition both at home and abroad. It fulfilled its media responsibilities
for the CPC’s efforts to achieve political legitimacy， played a role in publicity and cohesion， and
provided an ideological“image paradigm”， which was different from popular leisure pictorials， for
the newspaper publishing after the founding of People’s Republic of China.

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