出版科学 ›› 2022, Vol. 30 ›› Issue (4): 14-.

• 博士论坛 • 上一篇    下一篇

高质量发展背景下主题出版融合发展路径探究

  

  1. （武汉大学出版发行研究所，武汉，430072）（武汉大学信息管理学院，武汉，430072）
  • 出版日期:2022-07-23 发布日期:2022-07-23
  • 作者简介:黄先蓉，管理学博士，武汉大学信息管理学院教授、博士生导师 ；陈馨怡，武汉大学信息管理学院 2020 级硕士生。

Exploring the Path of Integrated Development of Theme Publishing in the Context
of High Quality Development

  1. （Publishing and Distribution Research Institute， Wuhan University， Wuhan， 430072）（School of
    Information Management， Wuhan University， Wuhan， 430072）
  • Online:2022-07-23 Published:2022-07-23

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摘要：

主题出版融合发展是高质量发展的题中应有之义和有机组成部分，同时也为高质量发
展提供更有效的精神动力和舆论保障，因此新时代主题出版高质量发展必须走融合之路。当前主
题出版领域融合发展理念进一步增强，产品融合形式更加多样，融媒体传播渠道不断拓展，参与
主体也更加多元，但是仍然存在融合主题出版产品质量参差不齐、数字技术赋能引领作用尚未充
分发挥、数字化融合营销模式尚未建立、体制机制建设相对落后、适应主题出版融合要求的复合
型人才短缺等问题。为不断提高主题出版融合发展的质量，必须坚持以内容建设为根本，打造融
合主题出版精品；以先进技术为支撑，创新主题出版融合业态 ；以有效传播为目的，构建全媒体
立体传播格局；以创新管理为保障，营造融合发展良好环境。

关键词:

Abstract:

The integrated development of theme publishing is an integral part of high-quality
development， and also provides more effective spiritual impetus and public opinion guarantee
for high-quality development， so the high-quality development of theme publishing in the new
era must take the road of integration. At present， the concept of integrated development in the
field of theme publishing has been further enhanced， the form of product integration has become
more diversified， the channels of integrated media communication have been expanded， and
the participating subjects have become more diversified， but there are still problems such as
uneven quality of integrated theme publishing products， the leading role of digital technology
empowerment has not yet been given full play， the digital integrated marketing model has not
yet been established， the construction of institutional mechanism is relatively backward， and the
shortage of composite talents to adapt to the requirements of integrated theme publishing. In order
to continuously improve the quality of theme publishing integration development， we must insist
on content construction as the fundamental， to create integrated theme publishing fine products;
advanced technology as the support， to innovate theme publishing integration industry; effective
dissemination as the purpose， to build a three-dimensional communication pattern of the whole
media; innovative management as a guarantee， to create a good environment for integration
development.

Key words:

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