出版科学 ›› 2015, Vol. 23 ›› Issue (6): 30-.

• 编辑学 编辑工作 • 上一篇    下一篇

时政类图书的编辑策划之道

黄晓燕   

  1. 湖北人民出版社
  • 出版日期:2015-11-15 发布日期:2015-11-15
  • 作者简介:黄晓燕,湖北人民出版社编辑。

The Way of Planning the Current Political Books

  • Online:2015-11-15 Published:2015-11-15

摘要:

时政类图书的编辑策划要取得成功,编辑要有敏锐的政治洞察力和深厚的专业修养,要组织到权威合适的作者,要紧抓热点和主题出版,保证内容通俗易懂又兼具思想性,要注重营销策划与创新。

关键词: 时政类图书, 编辑素养, 作者, 内容特色, 营销创新

Abstract:

In order to make the current political books achieve better economic and social benefits, the editor should have keen political insight and profound professional accomplishment, try to find authoritative and proper authors, to catch hot issues and theme publishing closely, to make the content easy to understand and thoughtful,and lay emphasis on the marketing planning and innovations.