关键词: 重点学术著作, 品牌, 价值, 创新

Abstract:

Establishing a strategy of publishing priority academic works is the objective requirements of market development and the performance of publishers assuming social responsibility as well as the implement of the spirit of party’s 18th conference in culture industry.This thesis illuminates how the publishers implement the strategy of publishing priority academic works from three aspects, which concludes basing on differentiated competition, building own brand; innovating on content and form, keeping up with the trend of digital publishing; improving the quality of academic publishing, striving relevant supports .