出版科学 ›› 2022, Vol. 30 ›› Issue (3): 89-.

• 多媒体 数字出版 • 上一篇    下一篇

内容的本质与创新

  

  1. 中国少年儿童新闻出版总社，北京，100022
  • 出版日期:2022-05-15 发布日期:2022-05-28
  • 作者简介:颜显森，中国少年儿童新闻出版总社副总监。

The Essence and Innovation of Content
Yan

  1. China Children’s Press & Publication Group， Beijing， 100022
  • Online:2022-05-15 Published:2022-05-28

PDF

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摘要：

提出流动性和多态性是内容的本质，而多态性是为流动性服务的。传统书报刊、收音
机广播和电视都在衰落，原因是内容找到了互联网这条更快的传播路径。在商业社会，好内容通
过找到最经济的路径来实现最快的传播。内容流动效力通过流动效率和效果变量的调节来衡量内
容的传播行为。从商业角度看，内容服务提供商可通过对流动效力的配置来管理内容流动路径，
通过满足用户特定需求而获利。因此，要确保内容的流动性，善用内容流动效力来创新商业模式。

关键词:

Abstract:

Proposed that fluidity and polymorphism are the essence of content， and that
polymorphism serves for fluidity. Traditional books， newspapers， magazines， radio and television
are all in decline because content has found the Internet as a faster path of distribution. In the
commercial society， good content is to find the most economical path to achieve the fastest
distribution. Content flow efficacy can be used to measure the distribution of content. It satisfies
the specific needs of users through the adjustment of flow efficiency and effect variables. From
a business perspective， content service providers can configure the flow efficacy to define the
content flow path， meet the specific needs of users and make money. Therefore， it is important to
ensure the fluidity of content and to leverage content flow efficacy to innovate business models.

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