出版科学 ›› 2022, Vol. 30 ›› Issue (3): 97-.

• 港澳台出版 国外出版 • 上一篇    下一篇

粉丝文化驱动下的美国 YA 文学出版业发展探究

  

  1. 中国海洋大学管理学院，青岛，266100

  • 出版日期:2022-05-15 发布日期:2022-05-28
  • 作者简介:华风霞，中国海洋大学管理学院 2019 级博士生。

On the Development of YA Literature Publishing Industry Driven by Fan Culture in
the USA

  1. Management College， Ocean University, Qingdao, 266100

  • Online:2022-05-15 Published:2022-05-28

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摘要：

社交媒体时代粉丝文化影响力得以彰显，以青少年为终端受众群体的 YA 文学图书逐渐
受到市场关注，美国 YA 文学出版产业也发生新变化。在新出版环境下，美国 YA 文学出版产业整
体上仍处于第二黄金时代，虽然面对市场转型挑战但仍保持增长。但市场主题无法再现“下一个《哈
利·波特》”的热点引领效应，而是从一枝独秀走向多元并举。在营销方面，美国 YA 文学出版产
业显现出从影视改编走向社会化推广的新媒体特征，尤其是社交媒体短视频成为 YA 市场新宠，与
用户建立准社会互动关系成为作者、出版商和零售商的重要选择。

关键词:

Abstract:

In the era of social media, the influence of fan culture has been highlighted. YA
literature books with teenagers as audience have gradually attracted market attention, and new
changes have taken place in the USA. In the new publishing environment, the YA Literature
Publishing Industry in the USA is still in the second golden age. Although facing the challenges of
market transformation, it still maintains growth. However, the market theme cannot reproduce the hot
leading effect of “the next Harry Potter”, moves from a single show to multiple development at the
same time. As far as book marketing, the USA YA literature publishing industry shows the new
media characteristics which from film and television adaptation to social promotion. In particular,
social media short videos have become the new favorite of YA market, and establishing quasi
social interaction with users has become an important choice for authors, publishers and retailers.

Key words:

ment status

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