出版科学 ›› 2023, Vol. 31 ›› Issue (1): 50-.

• 编辑学 编辑工作 • 上一篇    下一篇

价值共创机制下出版产业的非线性转型

  

  1. 太原师范学院文学院,晋中,030619
  • 出版日期:2023-01-15 发布日期:2023-02-01
  • 作者简介:武晓丽,太原师范学院文学院讲师。
  • 基金资助:
    本文系 2022 年度山西省高等学校哲学社会科学研究项目“价值共创机制下旅游民宿产业集群品牌建设
    的实践路径”(2022W109),2022 年度山西省哲学社会科学规划课题“乡村振兴视域下县域融媒体的公共服务功能
    转向研究”(2022YJ115)阶段性研究成果。

Non-linear Transformation of Publishing Industry under the Value Co-creation
Mechanism

  1. School of Literature,Taiyuan Normal University,Jinzhong,030619
  • Online:2023-01-15 Published:2023-02-01

摘要:

以价值共创理论为基础,根据出版企业的核心竞争力和价值实现方式将出版产业非线性
转型分为内容聚合型、大规模协作生产型、社会化内容生产型 3 种类型,并以今日头条、维基百科、
抖音为典型案例进行分析。研究发现,价值共创机制下的出版产业呈现以下趋势 :用户成为企业核
心竞争力的重要指标,从内容生产的角度来看,专业生产与非专业生产的界限正在消解 ;从用户参
与角度来看,用户的进入门槛越来越低,卷入度越来越高 ;从企业与用户的关系来看,二者的合作
建立在双方价值认同的基础上,企业关注点转向对用户的价值认同。

Abstract:

Based on the theory of value co-creation, this paper divides the nonlinear transfor
mation of the publishing industry into three types : content aggregation, large-scale collaborative
production, and socialized content production based on the core competitiveness and value
realization of publishing companies. The analysis is based on Today’s Headlines, Wikipedia
and Tiktok. The study found that the publishing industry under the value co-creation mechanism
shows the following trend : Users have become an important indicator of the company’s core
competitiveness. From the perspective of content production, the boundary between professional
production and non-professional production is being eliminated; from the perspective of user
participation, The entry threshold of users is getting lower and lower, and the degree of involvement
is getting higher and higher; from the perspective of the relationship between the enterprise and the
user, the cooperation between the two is based on the value identification of both parties, and the
focus of the enterprise is shifting to the value identification of the user.

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