关键词:  , 出版企业 丨微博 , 丨营销策略 , 丨网络营销

Abstract:

In web2.0 era, microblogging no doubt becomes one of the most representative of the social network products. Its funtion of in time and interactive decide that it will open a new network marketing model, especially for the
traditional publishing companies, with the recession of the physical bookstore distribution network, network marketing
is a much needed new marketing mode. The paper mainly discusses the meanings, strategies and issues of microblogging
for publishing companies.