物质与像似 ：智媒时代重思图书媒介及其接受机制

Abstract

Abstract: By analyzing the materiality of book components such as paper, ink, and binding, and by seeking “sensory evidence” from tactile, olfactory, and visual perspectives, this study argues that the interaction between the material properties of books and sensory experiences generates meaningful connections and influences the production of meaning. Tactility serves as the source of mediated reality in reading, olfaction extends the sensory dimensions of books, and vision forms preconceived experiential frameworks. A perspective on book publishing based on materiality and iconicity was proposed, where material elements provide sensory experiences and influence meaning generation.

Key words:

Reading Books Iconicity Materiality Publishing

CLC Number:

G230

Yang Zhongyang Liu Mengzhi. Material and Iconicity ： Reconcidering Book Media and Its Reception Mechanism in the Age of Intelligent Media [J]. Publishing Journal, 2026, 34(1): 53-61.

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Material and Iconicity ： Reconcidering Book Media and Its Reception Mechanism in the Age of Intelligent Media

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