融合出版环境下图书辅文的功能变迁及应用拓展研究

Abstract

Abstract: From the perspective of auxiliary text theory，this study compared the similarities and differences in the auxiliary text conﬁguration of 1000 kinds of books of 2010 and 2020 to 2022，and then identified the variable and invariant factors.Overall， there have been changes and adjustments in the configuration of book auxiliary text， with auxiliary text functions becoming increasingly diverse. Some application scenarios have also been expanded in response to marketing channel needs， but the overall level of attention has not signiﬁcantly increased.From the perspective of practice and application， we should think more about the fundamental reasons and demands for the changes in the form of book auxiliary text， in order to strengthen its auxiliary role in publishing， marketing and trade.

Key words: Book auxiliary text　Genette　Paratext　Integrated publishing　Function

CLC Number:

G230

Jin Qiang　Qu Xiaoyu. Research on the Functional Changes and Application Expansion of Book Auxiliary Text in the Integrated Publishing Environment[J]. Publishing Journal, 2025, 33(3): 56-63.

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Research on the Functional Changes and Application Expansion of Book Auxiliary Text in the Integrated Publishing Environment

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