Abstract: Guided by the information ecology theory framework, this study incorporates six antecedent variables: organization support and society influence from the environmental dimension, self-efficacy and personal innovation from the individual dimension, and content satisfaction and perceived credibility from the content dimension. The data from 1114 survey respondents were analyzed using hierarchical regression analysis and qualitative comparative analysis to examine the importance of factors from various dimensions and to determine the configuration effects of factors influencing AIGC adoption behavior. The results of the hierarchical regression analysis indicate that enterprise support, community influence, self-efficacy, personal innovation, content satisfaction, and perceived credibility all have a significant positive impact on content adoption behavior. The relative importance of the three dimensions is as follows: content, individual, and environmental. The configuration path analysis reveals four configuration paths formed by the combination of the six antecedent variables, resulting in three cross-dimensional combination patterns: individual-content, environment-individual-content, and environment-content. The study finds that content dimension factors ultimately determine the adoption behavior of professionals towards AIGC, with self-efficacy and perceived credibility playing a key role in the adoption decision-making process.

Key words: Publishing professionals　AIGC　Content adoption behavior　Con?guration path