Publishing Journal ›› 2025, Vol. 33 ›› Issue (2): 46-56.

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Research on the Application of Generative Artiffcial Intelligence in the Publishing Industry : Based on a Survey of Publishing Practitioners

  

  1. The College of Literature and Journalism, Sichuan University;

    The College of Literature and Journalism, Sichuan University;

    Xinhua Winshare Publishing Research Institute

  • Received:2024-12-29 Revised:2025-01-13 Online:2025-03-31 Published:2025-03-31

Abstract: To explore the application of generative AI in publishing, from the perspective of the users, this study conducted surveys( 346 valid responses) and interviews(20 records) with industry professionals. Findings show widespread use of generative AI across publishing processes, primarily driven by its utility. Professionals reported significant performance improvements, attributed to AI’ s empowerment of cognitive stages in content generation. However, limited understanding of AI mechanisms hinders consensus on copyright and usage. While AI is expected to transform publishing, its alignment with core industry values remains uncertain.

Key words: Generative arti?cial intelligence Publishing practitioners Questionnaire AIGC   New quality productive forces

CLC Number: