Publishing Journal ›› 2015, Vol. 23 ›› Issue (4): 47-.

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Factors Influencing New Media Innovation of Chinese Publishing Enterprises: A Case Study at Tianwen

Cong Ting   

  • Online:2015-07-15 Published:2015-07-15
  • Supported by:

    本文研究工作获得上海市教育委员会科研创新项目“产业融合环境下我国出版企业新媒体创新发展研究”(15ZS044),上海理工大学人文社科基金项目(15HJSK-YB07),上海高校青年教师培养资助计划(ZZslg5066)和沪江基金研究基地专项(B14008)计划支持。

Abstract:

Taking Tianwen Technology Ltd. as an example, the author analyzes the key influencing factors of new media innovation in publishing enterprises with the methods of secondary data analysis and deep interview, which are top management support, core capability, user needs, resource advantages and government support. The mechanisms of different factors and their interactions are also discussed.

Key words: Publishing enterprises, New media innovation, Influencing factors