Abstract: Taking root in the core element of knowledge clarifies the norms and instrumental values of the beliefs that knowledge possesses. It is made clear that the thought and cultural knowledge provided by the theme publishing knowledge service should be confirmed by thinking and practice， and it should be internalized into the inner belief of the people， so as to guide practice and realize the ideological and political education function of unifying thoughts and gathering strength. Combined with the practical results of knowledge service， it makes full use of the characteristics of diverse integration， intelligent service and sharing personalization， to match the adaptation of theme publishing knowledge service with the thought and cultural knowledge needs of the people. It also helps the theme publishing to simplify the complex and enhance the affinity and attractiveness of themed reading. Through the efficient knowledge supply of theme publishing knowledge service to cultivate national spiritual beliefs can help people enlighten wisdom and enhance wisdom， in order to guide life practice and better gather strength the publicity of the thought and cultural work in the new era.

Key words: Theme publishing　Knowledge service　The new era　The publicity of the thought and cultural work