Publishing Journal ›› 2018, Vol. 26 ›› Issue (4): 52-.

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TheInnovativePathofFashionMagazinesfromthePerspectiveofSub-culturalCommunity

  

  • Online:2018-07-15 Published:2018-07-15

Abstract:

Sinceitsbirth, fashionmagazineshavetakentheeliteclassesastheirmainreaders, creating
pleasantreadingexperienceandaestheticenjoymentforthemthroughhighqualitycontentandexquisite
pictures.However, withthedevelopmentofthenewmediatechnologyandthegrowthoftheyoungpeople
whohavemasteredthistechnology, fashionmagazinesbegantochangefromtheoriginalhigh-endfield
tothepopular, andinnovatedinthewayofcommunicationandtextcontent.Inthewayofcommunication,
fashionmagazinestrytoconstructasub-culturalcommunitywithsocialmediaasalink.Inthetextcontent,
fashionmagazineshowsayoungerandmoreindividualizedsub-culturalstylewithdiversityandfreedom.
However, thereisalwayschaosbehindprosperity.Infacingproblemsexposedfromtheinnovationoffashion
magazines, correspondingcountermeasuresshouldbetakenintime.