Abstract:

Sinceitsbirth， fashionmagazineshavetakentheeliteclassesastheirmainreaders， creating
pleasantreadingexperienceandaestheticenjoymentforthemthroughhighqualitycontentandexquisite
pictures.However， withthedevelopmentofthenewmediatechnologyandthegrowthoftheyoungpeople
whohavemasteredthistechnology， fashionmagazinesbegantochangefromtheoriginalhigh-endfield
tothepopular， andinnovatedinthewayofcommunicationandtextcontent.Inthewayofcommunication，
fashionmagazinestrytoconstructasub-culturalcommunitywithsocialmediaasalink.Inthetextcontent，
fashionmagazineshowsayoungerandmoreindividualizedsub-culturalstylewithdiversityandfreedom.
However， thereisalwayschaosbehindprosperity.Infacingproblemsexposedfromtheinnovationoffashion
magazines， correspondingcountermeasuresshouldbetakenintime.