出版视域下中华优秀传统文化的推广


	—以全国有声读物精品出版工程为例

Abstract

Abstract:

Driven by the“National Quality Audio Book Publishing Project”， Chinese excellent

traditional culture has shown new features in content planning， product form， distribution and

dissemination， such as diverse and creative subjects， precise content mining， multiple product

form and diverse application scenarios. Based on the data from 2018 to 2021， this paper makes an

in-depth analysis， and puts forward rational prospects for the development of Chinese excellent

traditional culture audio books， such as the sustainability of high-quality content mining， the

compatibility of improved expression methods， and the effectiveness of communication effects.

Key words:

Chinese excellent traditional culture Audio books Publishing convergence

Development

CLC Number:

G235

Cheng Bing Wang Shaowen Wu Lei.

The Promotion of Excellent Traditional Chinese Culture from the Perspective of

Publishing ：Taking the National Audiobooks Publishing Project as an Example

[J]. Publishing Journal, 2022, 30(6): 70-.

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The Promotion of Excellent Traditional Chinese Culture from the Perspective of

Publishing ：Taking the National Audiobooks Publishing Project as an Example

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