短视频平台阅读推广的创新实践及经验


	—以 BookTok 阅读社区为例

Abstract

Abstract:

This paper takes BookTok， a reading community on TikTok platform， as the

research object. By introducing its background， video themes and main features， this paper

analyzes the reasons for the prosperity in online reading community dominated by UGC short

videos. In terms of interactive communication， BookTok promotes equal communication

between different races and cultures. In terms of video creation， innovative ideas and algorithm

recommendations expand the dissemination space of excellent videos. In the aspect of

emotional communication， the communication means of combining audio and visual strengthen

users’emotional perception. This essay aims to provide good example for the national reading

promotion in China by analyzing the success of BookTok.

CLC Number:

G235

Gao Hao Yin Huimin.

Innovative Practice and Experience of Short Video Participation in Reading

Promotion ： A Case Study of BookTok Reading Community

[J]. Publishing Journal, 2021, 29(6): 55-.

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Innovative Practice and Experience of Short Video Participation in Reading

Promotion ： A Case Study of BookTok Reading Community

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