Abstract:

The format issue of E-books have accompanied the development of e-books for a

long time， which is a“roadblock”restricting the development of the industry as well. This paper

reviews the historical evolution of e-book formats， analyzes the main competitive strategies of

proprietary and open e-book formats， and concludes that the current e-book format competition

is still in its infancy， mainly technical competition. Finally， it puts forward the conclusion that the

closed format will be concentrated in the hands of a few enterprises， and the future standard will

mainly come into being around the open format standards.

Key words:

E-book format Competition strategy Standard formation Digital publishing

Electronic publishing

CLC Number: 

• G237