Publishing Journal ›› 2019, Vol. 27 ›› Issue (5): 109-.

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  • Online:2019-09-15 Published:2019-10-11

Abstract:

[Abstract] Since the establishment of Frankfurt Book Fair in the 14
th
century the book fair has gone
through more than 700 years and the dominant value has been changed into relationship or network value.
This paper constructs the hierarchical value map of an international book fair according to the instruction of
laddering theory method and analysis. On the basis of that it reveals the quality of exhibitors is the key value
at attribute layer brand publicity at consequence layer network at goal layer and the imbalance between
different values and different layers. In addition too many things would influence the access to the value
from the international book fair such as the interactivity between customers and organizers or the exhibitors
themselves.

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