Publishing Journal ›› 2019, Vol. 27 ›› Issue (5): 66-.

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  • Online:2019-09-15 Published:2019-10-11

Abstract:

[Abstract] Augmented Reality technology has been used in many industries such as advertising, film,
military, medical and other industries, and its development in the publishing industry is also in the ascendant.
First of all, from the perspective ofmedia is information, the changing of reading carrier has an essential
influence on the change of human reading mode. Secondly, it discusses the changing ofAR publication
from two aspects. The two kinds publications are characterized by Mcluhanshot and cold mediatheory,
which compares the differences between the two publications in the way of presentation and reading behavior.
Finally, based on the difference between the two, we can see the positive and negative effects ofAR
publication, which includes the interpretation of readersreading feeling, thinking ability and thinking mode.

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