Publishing Journal ›› 2019, Vol. 27 ›› Issue (3): 74-.

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Empirical Research on Cross-platform Communication of Academic Journals under Mobile
Environment

  

  • Online:2019-05-15 Published:2019-05-15

Abstract:

[Abstract] Under the environment of mobile social media, this paper conducts empirical research on crossplatform
communication of academic journals with Usage Metrics methods. Firstly, compared with traditional
mainstream platforms, the average reading rate of journal literature based on mobile platform is much higher.
Secondly, there are correlations of usage counts between mobile platforms and traditional platforms. Thirdly,
through content analysis, the top reading articles’ topics in mobile environment more focus on social activities
than traditional environment.