Abstract:

[Abstract]　Under the impact of many factors， such as the entry of online bookstores， the popularization
of electronic reading， and the rise of operating costs， the development of physical bookstore industry
is increasingly difficult， and the vast number of campus bookstores hiding in the vicinity of universities，
primary and secondary schools have not been able to stand alone. In recent years， the number of physical
bookstores， which had been declining， has increased dramatically again. Many new bookstores have explored
the way of transformation and upgrading through cross-border management and restructuring their business
formats. Campus bookstores have also rediscovered their positions in the process.