Publishing Journal ›› 2019, Vol. 27 ›› Issue (3): 32-.
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[Abstract] The change in contemporary publishing processes has given new meaning to editorial roles, and the construction of editorial brands has emerged. The editorial brand is the brand of the editor. Its value is independent and does not need to be attached to a work or a publishing house. However, the shaping of editorial brands is a process that requires multiple parties to support. Editors, publishers, and society should all adopt multiple measures to emphasize the shaping of editorial brands.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2019/V27/I3/32