Publishing Journal ›› 2019, Vol. 27 ›› Issue (3): 27-.

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Research on Editorial Competence from Micro, Medium and Macro Perspectives :A Case
Study of Children’ Book Editorial Competence

  

  • Online:2019-05-15 Published:2019-05-15

Abstract:

[Abstract] According to the connotation and value of the editorial competence, it can be divided into microeditorial
competence, medium editorial competence and macro-editorial competence. And around the specific
research object of children’s books, the paper explains the function of the editorial competence : from the micro
perspectives, the editorial competence is the guarantee of the topic planning and the quality of books; from the medium
perspectives, the editorial competence is an important driving force for the strategic development and market
competition of children’s book publishing enterprises; from the macro perspectives, the editorial competence
is the key force to balance children’s reading ecology and improve children’s book brand influence.