Publishing Journal ›› 2019, Vol. 27 ›› Issue (3): 35-.

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Acquisition Activity Management in Academic Publishing : Model and Practice

  

  • Online:2019-05-15 Published:2019-05-15

Abstract:

[Abstract] This article suggests a frame of management of acquisition activities, which are key for academic
publishing operation. After a brief discussion on acquisition activities, including its definition, features
and categories, a set of managerial principles,procedures and tools has been introduced for publishing
enterprises to plan acquisition activities and promote their efficiency.