Abstract:

The popularity of the Internet has provided a new marketing place for publishing industry.
Different from the previous top-down layer to promote the traditional marketing mode， the publishing industry
network marketing through the live broadcast platform， avoid many intermediate links， effectively marketing
and consumer vertical docking， it is the subversion of the traditional book marketing model. With a wide range
of users， vertical precision， high user loyalty， profits， and other advantages， but also existing the policy，
technology， capital， competition and so on. Adding a reasonable specification and guidance, risk of it will
become an important part of the book marketing area.