Publishing Journal ›› 2017, Vol. 25 ›› Issue (2): 93-.
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Abstract:
There are many deficiencies in the traditional marketing mode of the book publishing, which needs integration and development with the new media to promote its publicity and promotion. This paper takes five universities press of“ The National Top Book Publishing Units” as the research object, conducting an investigation respectively on their uses of Forum, Blogging, MicroBlog and WeChat marketing platform. Then, according to the marketing effect of various marketing platform, innovatively proposed the optimization strategy of the traditional marketing mode under the new media environment. They are to innovative the thoughts of forum marketing, to expand the territory of blog marketing, to extend the marketing model of MicroBlog and to build a marketing flat of WeChat。
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2017/V25/I2/93