Publishing Journal ›› 2016, Vol. 24 ›› Issue (1): 90-.

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A Case Study on Audible Inc.

  

  • Online:2016-01-15 Published:2016-01-15

Abstract:

Taking Audible Inc., an Amazon.com subsidiary as a case, the paper analyzes the profile of audiobooks’listeners in the United States and introduces the company’s history, then it deeply explores how Audible produces, distributes and promotes its downloadable audiobooks.