Abstract:

E-book industry is a newly‐emerging model in the information society, and it shows a great potential for development in recent years. E-book industry in Taiwan lacks abundant resources for growing, so it only has a narrow market size. In this sense, E-book industry in Taiwan is difficult to achieve scale effect in development. In response to this situation, the e-book platforms in Taiwan take the direction of “innovation”, “experience”and“socialization”for furthering development, which is committed to enriching the content of electronic publications, enhancing platforms’service quality, fostering readers’interests and expanding electronic publishing market. This paper takes the platform Readmoo’s managerial experience as an example, and analyzes the innovative practice and operating philosophy of Taiwan e-book platforms.