Publishing Journal ›› 2017, Vol. 25 ›› Issue (6): 77-.
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Abstract:
The business of bookstores has been rising and becoming a beautiful landscape. Since 1990s, Japan’s physical bookstores have been undergoing transform from prosperity to cut-down in number due to the competition from online bookstores and electronic book. On behalf of T-Site, JUNKU bookstore, Book and Bed Tokyo, B & B bookstore as the representative of the entity bookstore book store with marketing innovation itself according to the rising trend, and considerable benefits. This article conducts a deep analysis on management of Japan’s bookstores on 4R Marketing Theory and attempts to find their path to success.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2017/V25/I6/77