Publishing Journal ›› 2017, Vol. 25 ›› Issue (6): 70-.
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Abstract:
In the past two years, sales of ebooks shrank in the UK and the USA while physical books increased.Amazon expanded paper book market share, coupled with the Amazon opened its brick-andmortar bookstores one after another, so that some optimists excepted the physical bookstores will revive. Can Amazon bookstores bring good examples to the domestic entity bookstore? This article believes that the arrival of Amazon bookstores is part of a bigger picture. The basic purpose of the Amazon Books is to collect offline data, promote Prime membership and layout of entity retail. There are some limitations in Amazon Books’management orientation.The domestic entity bookstore lacks the data resources and the monopoly background as Amazon bookstores, also has own unique bookstore traditions and the value.Therefore, the domestic bookstores cannot learn from Amazon’s experience.
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http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2017/V25/I6/70