Abstract:

With the development of Internet and cloud computing technology, large data has been applied to all walks of life, so is  social media. In recent years, the number of Sina microblog registered users has reached 5 million, but the previous investment losses remained. Therefore, there is certain academic value about “micro-blog”and“data”issues for exploring media marketing breakthrough of Sina microblog in the age of large data. Based on the marketing predicament and cause analysis in Sina microblog facing, and make some suggestions in combination with large data for micro-blog Sina media marketing.