Abstract:

 This author studys more than 200 publishing crowdfunding examples on crowdfunding platforms，and draws conclusions that the current traditional brand still has strength on the new publishing ways , but more and more samples also shows  scattered trend in the  sponsor，the place and the theme. Most projects aim at not only publishing but also communicating，resource sharing and soon.So in the future,an independent crowdfunding publishing platform should be created to incubate new brands and stimulate long vitality and then establish a  relationship between supply and demand in personalized market.