Abstract:

Taking Fangsuo Bookstore as an example ,this paper proposes the consideration of including the principles on consumption aesthetics in design and operation of bookstore in entity,making itself shoulder some redemptive function, due to the high aestheticization of object-consumption space and subject-consumption pattern under the dual context of a consumption-oriented society and unprecedented generalization of aesthetics. The redemptive scheme of consumption aesthetics, as a general mode, could be divided into “aesthetic building”, “aesthetic marketing”and“aesthetic soul”, which if only were organically integrated, could the aim of “aesthetic profit-making” be realized for the entitative bookstore.