Abstract:

The new crown epidemic has brought a huge impact to the global publishing

industry， and the sales of physical bookstores have fallen sharply. In the post-pandemic era，

the government， publishing agencies， and bookstores have worked together to make up for

bookstore losses from three dimensions. Measures include government support， publishing

agency assistance， and bookstore self-help. In order to get out of the predicament， support

policies need to be implemented to promote the development of bookstores; online marketing

should be improved and new talents should be emphasized; niche people are the masses， and

oriented passenger flow should be cultivated. In the future， physical bookstores will change their

concepts and innovate their operations. This is reflected in the transformation and upgrading of the

O2O model， the rapid expansion of all-scene reading， the sinking of bookstores and the rise of

rural bookstores， and thus achieve high-quality development.

Key words:

Post-pandemic era Physical bookstore Integrated development Full-scene reading

CLC Number: 

• G235