Publishing Journal ›› 2018, Vol. 26 ›› Issue (4): 69-.
Previous Articles Next Articles
Online:
Published:
Abstract:
Children’sbookscrossovermarketingisanewtypeofinnovativemarketingstrategiesthat hasemergedinrecentyears.Thispaperdefinesthedefinitionofchildren’sbookscrossovermarketingand itscontributiontopublishinghouses.Throughtheanalysisofthedevelopmentofchildren’sbookcrossover marketingandthediscussionofitsexistingproblems， thepaperfinallygivestherecommendations.
0 / / Recommend
Add to citation manager EndNote|Reference Manager|ProCite|BibTeX|RefWorks
URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2018/V26/I4/69
