Abstract:

“Freeriding” publicationisakindofculturalchaos.Itisaviolationofthepublishingorderand
originalspirit.Thetitlesofwell-knownworksarethemeansofthepublisher’ smarketing,theintellectual
achievementsoftheauthorandthepublisher,andthegoodwilloftheauthorandthepublisher.Legal
protectionoftitles includescopyright lawmodel,trademark lawmodel,unfaircompetition lawmodel.In
judicialpractice,itisdifficulttousethecopyrightlawtodeterminetheoriginalityofthetitle,andtheuseofthe
trademarklawtakestimeandeffort.Theapplicationoftheanti-unfaircompetitionregulationsystemto “free
riding”andmaintainingpublicationorderiscurrentlyamoreappropriatechoice.