Abstract:

Basedonthetheoryofemergingeconomics,thispaperhadanin-depthanalysisonthe
characteristicsofdigitalproductsandtheeconomicruleswhichtheoperationmustfollow,whichtraditional
publishersshouldpossessunderthenetworkeconomyenvironment,andexplainedthephenomenonof
relateddigitalproductoperationsoftraditionalpublishers.Thispaperwasaimedatprovidingseveraluseful
enlightenmentsfortraditionalpublisherswhoareinthedigitaltransitiondilemma.