Publishing Journal ›› 2018, Vol. 26 ›› Issue (3): 78-.
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Abstract:
LassWell’s “5W”ModeofCommunicationhasprovidedpowerfulguidancefortheresearchof informationdissemination.Themediaconvergencehasbeenpromotedbythecontinuousdevelopmentofthe Internetandbigdataandtheimprovementofinformationapplication.Atthesametime，thecoreconnotationof the “5W”ModeofCommunicationhasalsobeenchangeddeeply.Thechangeshavebroughtunprecedented opportunitiesandchallengestotheinformationdisseminationofscientificjournals.Weshouldlearnabout thedistinguishingfeatures，natureandconnotationofmediaconvergencethoroughlyandsystematically.We shouldalsotryourbesttotakeadvantageofthemediaconvergenceandcomprehendthegreatimpactthat themediaconvergencehasontheinformationdisseminationfromtheangleofthefiveessentialfactorsin academicinformationdissemination.Onlyinthiswaycanwemakeabreakthroughinthetransformationand upgradingofourscientificjournalsandmakerealinnovationdevelopment.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2018/V26/I3/78
