Abstract:

Academicreading’seconomicform，informationcarrierandcommunicationplatformhave
undergonegreatchangesunderthebackgroundofnewmediaconvergence.Academicreadingbecomes
servicereadingneedsasthecore， payattentiontoacademicinformationdissemination，reading，thinking，
sharing，interaction，evaluation，academicreadingpresentsshallowreading，fragmented，andsingularized
readingpatterns.Traditionalacademicjournalsfacegreatimpactandchallenges，readinggroupsare
decreasing，anddigitalreadingbecomesthefuturedevelopmenttrendofacademicreading.Traditional
academicjournalstousetheemergingmediatechnologyfeaturesandadvantages，changethesingle
communicationmodeofacademicjournals，cleartheserviceobjectandservicecontent，innovativeservice
concept，achievetwo-waydisseminationofacademicinformation，achievethestandardizationorderly，digital
andsocialofacademicreading.