Publishing Journal ›› 2018, Vol. 26 ›› Issue (2): 85-.

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Research on Children’s Picture Book Marketing Based on WeChat Public Platform

  

  • Online:2018-03-15 Published:2018-03-15

Abstract:

Put forward a point of view : in the Internet age, WeChat public platform is a relatively good way
to develop children’s picture book. Analyze the cause from three aspects :(1) WeChat product features help
to improve the arrival of information;(2) WeChat help the expression of the content;(3) WeChat from the
media is helpful to the transmission of services. Finally, from three aspects to analyze what the children’s
picture books in WeChat platform should do.