Publishing Journal ›› 2018, Vol. 26 ›› Issue (2): 89-.

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Total Experience, Warm Marketing: On the Promotion of College Textbooks

  

  • Online:2018-03-15 Published:2018-03-15

Abstract:

In the era of experience economy, the promotion of college textbooks is people-centered rather
than book-centered. On the basis of formal beauty, the editors go into the various local departments, and the
teachers come near the presses. At the same time, in order to fully meet the needs of teachers and students,
the publishers should pay attention to the experience before, during, and after use of college textbook.