Publishing Journal ›› 2016, Vol. 24 ›› Issue (2): 84-.

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Research on Use and Gratifi cations of App Magazine

  

  • Online:2016-03-15 Published:2016-03-15

Abstract:

In the emergence of the new media era, the App magazine with its own characteristics highly
favored by the audience. The uses and gratifications theory as a starting point, a brief analysis of the audience
of App magazine use status and four kinds of demand meet form, in order to provide some ideas on the
reference to the development of App magazine.