Abstract:

With the putting forward of strengthening the internet-thinking, the traditional publishing
industry is seeing an emerging kind of‘ internetplus’ model, where WeChat, the most popularized instant
messaging application in China, plays an ever increasingly important role.This article analyzes the specific
influential factors in the transforming process of traditional book publications based on the Wechat platform.
It also wishes to provide some valuable suggestions for the future of book publishing, through mobile-social
platforms.