Abstract:

Mobile Internet has brought the changes of marketing models. New marketing models have been extended to publishing industry, and drive the reform of enterprise management. With the development of mobile Internet, publishing industry as a whole continues to expand, the distribution mode is more diverse, business model continues to innovate, and mobile Internet marketing awareness has been improved. But there are still many problems need to be solved, such as the unreasonable distribution structure, the uncertain profitability, the lack of collaboration between promotion and sales, and the absence of strategic planning.