Publishing Journal ›› 2015, Vol. 23 ›› Issue (6): 50-.

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Research on the Management of Foreign Publishing and Distribution Industry in the
Mobile Internet Marketing Model

  

  • Online:2015-11-15 Published:2015-11-15

Abstract:

With the advent of the mobile Internet era, more and more foreign publishing companies adjust management methods to meet the needs of the new era.This article describes the current situation of foreign publishing industry first, and combines with the operational characteristics of current foreign publishing industry, including integrated service of traditional publishers, diversified profit model,innovative publishing forms, scientific internal management, information management ways, etc, and analyzes development trends of foreign publishing industry, and draw a conclusion.