Abstract:

In the paper periodical time, the path of the retrieval and reading of readers is “journal-column-paper”.But in the digital age, the path has been reduced to “electronic databases-paper”, and readers can completely ignore the journal,omit the directory, skip the column,and directly access to the paper.The development of electronic periodical databases,and the change of readers’retrieval and reading habits separates the organic connection of column in the paper, so the academic periodical column planning is facing severe challenges. In the digital age, the fundamental of column planning is that the editors treat the column as the core, use the research on problems to attract attention of readers, and form a stable small academic community. The editors of academic journal should study the readers’search habits and reading preferences, and strengthen the scientificalness and rationality of column planning. The editors adhere to the following points: refine the title and keywords, and write abstract reasonably;use the host system to plan column with an open mind; adjust the column planning ideas from waiting to be retrieved to pushing voluntarily; adhere to the academic orientation and idea, and avoid blindly for downloads to plan column.